Professional Summary

  • Experienced editor, proofreader and writer for print and electronic media.
  • Several years of work in advertising, marketing, graphics, research, promotions and sales, with emphasis on written and visual communications.
  • Advanced skills in editing and writing for marketing and sales success.
  • Innovative event planner including content creation and promotion.
  • Creative and support services experience as a mentor, trainer, and front-line customer service provider within successful teams.
  • Several years of sales success in new business acquisition and account management.

Work History

Account Developer and Office Assistant — Lynnwood, 2009

Presently working as a part-time intern — Automotive Emissions Test Training by Gary C. Neill, for the Washington State Department of Ecology

Develop and implement methodology to sign up both individuals and auto-repair groups for emissions testing certification and re-certification classes via cold calling.

Design and maintain customer database and customer communications protocol.

Donor Group Representative — Puget Sound Blood Center — Bellevue, 2008

Developed and maintained volunteer blood drives with more than 100 organizations, such as multi-tenant buildings, churches and companies, including Microsoft.

Communicated multiple times daily via email, telephone, in-person visits and small group presentations; always working to keep the center's mission at top of mind.

Contract Marketing Specialist — Digital Railroad, Inc — Seattle, 2007

Edited and proofread copy intended for marketing and promotions collateral, online content and targeted email campaigns. Wrote copy for outbound calling campaigns.

Updated events web page weekly to post both company-hosted and general photography industry events; wrote and edited events info to reflect company style guide.

Co-wrote and successfully executed event plans for six small special events in 12 weeks.

Created real-time document to track event-planning milestones within wiki.

Completed a competitive analysis to compare promotional offers; created an Excel document to track and compare journal advertising rates to aid media-budget forecasting.

Account Executive — ESURG Corporation, Inc — Seattle, 2004 to 2007

Worked with team to develop and successfully implement company's first inside sales group; subsequently incorporated account management into new business model.

Co-authored first inside sales outbound telephone call guide; wrote, co-wrote and edited both sales prospect and customer letters for team.

Generated new business offering a single e-commerce solution for multiple supply needs, often by conducting telephone presentations using prospects' own supply-cost data.

Inside sales group generated over $300,000 in revenue in first quarter 2005: Individual contribution: $113,583. Individual sales achievement in F.Y. 2006: $1,338,577.

Helped successfully train six new account executives; included coaching to use best practices for telephone-based web site demonstrations to prospects.

Sales & Service Consultant — GETTY IMAGES, Inc — Seattle, 1999 to 2003

Offered e-commerce sales and service support to help creative, editorial and advertising professionals license royalty-free and rights-managed imagery, type fonts and other products. Ensured sales and service goals were met during high periods of site evolution.

In 2003, one of five consultants to sell more than $1,000,000 before October 31, in a diminished advertising market. One of nine consultants selling over $1,000,000 in 2002.

Awarded one of six mentorships in 2000, to address training needs for new hires.

Helped reduce costs by cross-training consultants across web site offerings.

Events/Marketing Coordinator — CAMP FIRE BOYS & GIRLS — Seattle, 1998/1999
Contract Teams Recruiter — NORTHWEST AIDS FOUNDATION — Seattle, 1998

Planned and executed special events to raise funds, always meeting or exceeding goal. Co-wrote and edited presentations, speeches, and promotional or special events copy.

Printing Sales Representative:
-  RONOGRAPHIC COMMUNICATIONS — Seattle/Portland, 1992 to 1998
-  PRINTING CONTROL, Inc. — Seattle, 1991 to 1992
-  UNICRAFT, Inc. — Bellevue, 1987 to 1991

As a graphics consultant, consistently met my clients' time, budget, and quality targets.

Provided complete range of pre-press services; large-format, multi-color sheet-fed and mid-size web printing; plus accompanying aqueous coating, bindery and fulfillment.

Served as packaging production consultant, which included design, die-cutting and scoring; gluing and folding; and high-end finishing such as embossing and foiling.


© Nancy Hogan 2010